What Is Digital Transformation ?
A staged programme of business improvements to People, Process, and Tools, tools used for integrated digital marketing to maximize the potential business contribution of digital technology and media.
Many
businesses are still not ready to invest in changes to digital technology , for those businesses who fail to adopt to rapid changes in digital technology, they risk losing out or being left behind, or cease trading completely due to tough economic climate, trading conditions, competition in the market to survive.
Digital Transformation Programme It’s more than twenty five years ago since the birth of the internet , world wide web, but many businesses are still
at the early stages of a long journey to exploit the full potentials of the internet, ecosystems, digital technology and digital marketing to stay competitive.
A proactive approach for managing digital transformation is essential to maintaining a high visibility of your brand supported with relevant, recent and engaging marketing content across digital touch points: the web, mobile, social media, digital wearable's, the internet of things (IoT) etc. To stir off competition in an over crowded online market place to secure the future of your business.
Digital Transformation can be a complex process. The impact of digital disruption, change management on the business, employees, customers, supply chain, technology, processes , data are huge. It require you investing in a digital transformation programme that is fit for purpose.And one that delivers senior management team business expectations.
Key agenda include the following:
• Develop technology and digital capabilities
• Develop unique, compelling, memorable online
customer experience across digital touch points
• Local and international business expansions
• Trading in new and exciting niche markets
• Exploit digital innovations, opportunities
• Launch of new products and services
• Leveraging distribution
• Achieve digital excellences
• Achieve operational excellence
A long term plan is critical.
An example of this plan may looks like this:
Steps To Digital Transformation
• Create A Strategy, Roadmap For Survival
• Plan Your Journey To Digital Transformation
A 5 Year Plan
• Year 1: Initial: A digital lagged
• Year 2: Develop digital capabilities
• Year 3: Defined: Average digital capabilities
• Year 4: Quantified: competing with digital
• Year 5: Optimized: Best in class digital marketing Research Source: Smart Insight
Invest in taking a business readiness , digital maturity model capability assessment test to kick start the process of transforming your business and secure the future of your digital business today.
Digital Transformation • Senior management briefing: vision, objectives • Digital transformation strategy, roadmap • Business model , operating model • Digital disruption, impact on the business • Technology, business processes • Analytics, big data consolidation, insight • Organisation restructure, culture shift change • People, leadership change: talent, team training • Career development programmes, workshops • Business crisis, business turn around • Programme recovery, failed project recovery
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The Digital & Technology Landscape Is For Ever Changing , Start Your 5 Year Plan 2015-2020 Today !
Is Your Business Ready For A Digital Transformation Makeover ? " Shape The Future of Your Business Today "
Hire A Senior Interim Marketing Contractor, Digital Transformation Consultant, Technologist , Qualified Chartered Digital Marketer BA DipM ACIM MIDM
Business leaders need to hire the services of a professional to provide them with unbiased advise and expertise to help them through the journey to accelerate their digital transformation programme. With tangible and measurable results.
Now is the time to invest in a phased digital transformation project cycle as part of your 5 years business plan between 2015 - 2020.
I work as a Trusted Advisor, operating at C-Suite Level, Stakeholders at Board Level, senior management teams who are looking to push the boundaries of digital technology.ie. technology advancement to current and emerging digital channels, internet and ecosystem compatibility, accessibility, digital marketing strategies
in reference to addressing digital wearable's: smart eye glasses, smart watches, smart bracelets , "Next Generation of Digital Technology web 3.0 "The Internet of Things, (IoT) enterprise wide platforms, ecosystems, (IoT) retail, e-retail omni-channel, virtual reality ecommerce, , technology advancement to digital payment systems and so forth. I also provide digital marketing management, technical strategy expertise and support in the design, build, development, implementation of front end and back end :
marketing automation enterprise systems: campaign management, database management, analytics reporting systems. I have over two decades of combined skillsets and proven industry experience. With client side and agency side experience.
How Can I Help You ?
Consultancy Strategy Service Offerings Consult with business leaders to assess, define, develop, execute, manage, test and implement a bespoke digital strategy, digital transformation strategy solutions that is right to promote products and services across digital touch points, multi channels to become more profitable and competitive in today's tough economic climate.
I can help you manage your digital project, accelerate the process of implementing your digital transformation strategy, roadmap. Develop programme management, resource planning, manage end to end full project life cycle, implement your digital transformation programme with your team. Subject to your project requirements, project deliverables and time scales. Provide your team with the expertise by turning valuable data into measurable insights , analyze the value cost benefits and impact on the business.
Benefits of Hiring A Temporary Contractor Some benefits of "hiring the services of an interim digital marketing management contractor, temporary digital transformation consultant " a professional expert to support your busy senior management team. I help you fill a temporary "stop gap or skill set shortage in your organisation" required to turn an urgent project around to meet c-suite level, stakeholders business objectives, project deliverables and strict deadlines to exploit new digital opportunities, achieve revenue targets. Other organisations use a temporary "stop gap role and interim period" used to benchmark as part of a learning curve. And to kick start internal senior management debates as to why they need to hire ( a new role, job title, job description and accountability for hiring ) a full time permanent: Chief Digital Officer or Senior Digital Leader to join their team ? Or review whether " this role" could be a "shared role " full time within your existing leadership ?
If you are currently looking to hire the services of an interim management contractor - temporary consultant, an experienced professional expert. Review my profile page.
Contact Details Contact me to discuss your business requirements. email me at: projectenquiry@shiftmail.com
Trusted Advisor, Interim Contractor, Senior Strategy Solutions Digital Consultant, Technologist ( Website Is In Draft Mode) Transforming Digital Businesses For Private Client Businesses And Digital Agencies Helping C-Suite Level (CEO, CTO,CFO,CIO, CMO, CDO, CCO), Board Level (Stakeholders) Business Leaders To Achieve Digital,Online Customer Experience, Digital Marketing, Information Technology, Ecommerce, Retail e-Retail, Omni-channel and Operational Excellence
" Digital Transformation Is Challenging To Implement "
"A New Breed of Next Generation Digital Transformation Consultant, Digital Marketer, Ecommerce, Retail, eRetail, Omni Channel, CRM, eCRM, Website, Enterprise Big Data, Analytics Design Specialist & Technologist"
Digital Disruption Business leaders need to adopt to rapid changes within digital technology Address the business challenges and the impact digital disruption has on the business overall. And ensure that the right resources are in place, in order to minimize risks during the disruption phase. Required to implement a successful digital transformation programme.
A Business Case forms part of the building block to gain senior management buy-in and support, What is required ? :
• Align of senior management, stakeholders vision, objectives to address consumer demands,
customer expectations, online customer experience
across digital touch points.
• Identify profitable route to market digital
channels to promote products and services,
• Develop digital marketing strategies to acquire, retain, reward customers. • Increase business growth, aim for global reach.
Some of the key drivers for digital change:
• Business Growth - promotes forward
management thinking and strategic planning
• Responding to digital change- transformation
• Business Objectives- Investing in strategic
digital programme that meets business needs
and delivers on business expectations
• Repositioning business model and operating model responding to competition in digital economy
• Digitally ready to exploit new opportunities
• Customer experience - improved to
customer communication - engagements
• Promotes agility - ensure business is agile
ready, lean management
• Adopting to best practices and legal regulations
• Realignment of operating platforms
• Streamline business processes,
• Improvement of digital offerings :operations,
• Improvement to efficiency and performance
• Improvement to metrics reporting: P&L,KPIs
ROI, NPS to assist with business planning
• Reduce wastage/overlapping of resources,
operating and overhead costs,
• Better understanding of emerging technology
• Digital Disruption • Change Management • Digital Transformation
Evolution Web 1. 0, Web 2.0 to Web 3.0 Global businesses have evolved with the
launch of the internet. Moving on from the dot. com era - the launch of the first trading ecommerce website back in the mid 1990s. Today, the internet has been explosive and it has opened up new opportunities for both businesses and consumers with enormous rewards and benefits. But digital technology keeps changing. Yet again web.20 is transforming into Web 3.0 with "The Internet of Things", the internet will become invisible over time. To get there, there is an element of disruption.
Next Generation Digital Technology Web 3. 0 The Internet of Things - (IoT) Life Simplified with Connected Devices
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