Welcome To http://digitaltransformation4u.webstarts.com
Summary and Profile
Seasonal Senior Qualified Chartered Strategic Solutions Digital Marketer
 BA, DipM, ACIM, MIDM, Prince 2
Digital Disruption, Digital Marketing, Transformation Professional, Marketing Automation Technologist - Contractor, Consultant, Director
• With over twenty years of solid experience
• Operating at strategic senior management level, to director
  ​ role level within temporary contract, interim management   capacity
• With Agency side and  Client side experience
• Clients:
Start-Ups, SMEs to Large Blue-Chip  Global ​Organisations
​• Review my client listed below:
​​• Proven industry track record across
B2B, B2C, D2B, FMCG
• Experience gained across vertical industry sectors
• Offering a range of combined expertise: 
  creative design, process mapping,  strategic digital  marketing, ​
  technology, strategic digital transformation, digital disruption,
  change management, programme recovery, ​  business ​turnaround,
 ​ re-imagination  programme management, project management 
  ​this list is  ​endless . 

​​​​​Independent Interim Management  & Consultancy  ​Service Offerings:

Hire A Senior Qualified Chartered  Professional  
Digital Marketing Transformation Interim Contractor 
( I Plan, Develop, Execute Strategy Solutions )

​​ 
Temporary, Stop Gap, Interim Management Consultancy Contracting Service  Offerings

Over twenty years of solid interim management and consultancy management, experience to date. I work in a flexible capacity for interim management and consultancy fixed term contract and temporary project assignments. at short notice to clients at different phases of their business cycle.

​​​​​​​​​​​​​​I work in a flexible capacity either as an interim management, consultancy, fixed term contract, usually on temporary project assignments at short notice , offering my services to clients at different phases of their business cycle.

I am available on-demand at short notice ranging from a few days, weeks to a few months as well as rolling contract extensions. Which means I simply leave once the project is completed and there are no full time staff over heads to budget for or worry about.

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Interim Management Service Offerings
Interim Management is the temporary provision of management resources and specialist skill sets. Interim management can be seen as the short-tem assignment of a proven heavy weight interim contractor to manage a period of transition, crisis or change within a business or an organisation, In this situation, a permanent role may be unnecessary to find on short notice. Additionally, thee may be nobody internally who is suitable for, or available to take up, the position in question at short notice to get the job done, assignment completed within an agreed time and budget.

Management of Client Project Assignments
Interim assignments vary in scope and requirements encompassing: The following stages of the assignment life cycle are typically of how interims enter into an assignment and carry out the actual implementation, and finally exist the assignment.

Accountability and responsibility that Interims have for successful analysis and delivery of a fitting solution, is what makes these stages uniquely typical of the Interim Management approach.

Interim Management Approach
The prospective client and the Interim make initial contact and explore requirement sufficiently for the client to be able to decide to engage an Interim (or not) to address the situation.

1. Preliminary Assessment  2. Diagnosis 3. Proposal
4. Implementation                5. Exit

Some times an Interim may continue to give occasional ad hoc consultancy ongoing as an additional support services .
An interim contractor may be re-engaged on a follow on or future assignment starting the "lifecycle" again.
​​
Why Hire Me ?
​Benefits Of Hiring A Contractor, Consultant

Do You Require Cost Effective Flexible Interim Solution ?
• Interim management services is much cheaper than a
   conventional agency.
• An interim contractor help clients resolve complex
​  business problems and to improve business performance.
• An experienced skilled interim contractor with a proven
​  track record.
• An interim contractor help clients resolve complex
​   business problems and to improve business performance.
• An interim contractor is proactive from days one and
​  results driven - no formal training is required.
• An interim contractor offer a wealth of knowledge and
  commercial experience to businesses.
• Work within a consultancy capacity to deliver high level
  projects.
• Offer a flexible outsourcing solution service with fast
​  project deliverables.
• Work on flexible terms and conditions - on specific client
   projects.
​​​​​
​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Why Use Interim Outsourcing Services
Businesses use interim management services for a number of reasons, mainly due to:
• Executive Caretaking - Permanent Role
• Sudden Staff Departure
• Maternity Cover
• Skill Gap - 'Gap Assignments'
• Executive Staff Training and Mentoring
• Business Growth
• Crisis Management
• Corporate Turnaround
• Project Management
• Programme Management
• Mergers and Acquisitions
• Industry Regulations
• Interim Management - Recruitment
• Business Consultancy
• Business Change
• Business Process
• Bid Management
• Change Management
• Transition Management
• Transformation
• Re-Engineering

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Client List
List of Private Clients (​​UK and Global Brands )
• Cable and Wireless Group
• Virgin Media Group
• Virgin Broadband
• Virgin Cable and Digital TV
• Virgin Phone
• Virgin Mobile
• Virgin Wireless
• Virgin Online Gaming
• Time Warner Group
• AOL Bertelsmann's Online UK
• CompuServe
• Netscape
• Mercury Communications
• IMIMobile
• Wireless Information Services - WIN Plc
• Client: O2 Telefonica Europe
• GE Capital Bank
• GE Consumer Finance
• Nomura Bank
• Barclays Bank
• Barclaycard
• AOL Partner: Bank of America (MBNA)
• AXA Insurance
• Woolwich
• Sun Life
• PPP Healthcare
• Goldshield Group
• Julian Graves
• Holland Barrett
• Arcadia Group
• Dorothy Perkins
• New Look
• Miss Selfridges
• Selfridges
• Principles for Men
• Principles for Women
• TopShop
• TopMan
• Evans
• Wallis
• Hawkshead
• Rivers
• Burton’s
• Harrods
• Debenhams
• Dickens & Jones
• House of Fraser
• Laura Ashley
• High & Mighty
• British Homes Stores
• Oasis
• Mother care
• Racing Green
• Liberty
• Bentalls
• Currys
• Dixons
• Tandy
• Kiwi-Fit
• Toyrus
• Hamleys
• Virgin Online Games
• Ranks Group
• Blue Square
• Mecca Bingo
• Mecca Games
• Grosvenor Casinos
• Bingo Universal
• Apuesta Universal
• Partner: Sky TV - UK (Online Gaming - Sports Book)
• Equifax
• Fujitsu
• Ricoh
• Samsung
• Samsung Mobile
• Cadburys
• Nosh Detox
​• Euromoney Training
• Securities Institute
• International Business Conference Group - (IBC Group)
• International Business Conference Ltd - (IBC Ltd)

​​Industry Sector: Agency Side
List of Interactive Integrated Digital Agency Clients
• IMIMobile - Mobile Aggregator
• Wireless International Networks - Mobile Aggregator
• Grey Archer Technology
• Email Vision - Permission Marketing
• Electronic Direct Response - Permission Marketing
• TLC Marketing - Consumer Loyalty, Incentive and Rewards
​​​
Industry Sector Experience

I have experience across a wide range of industry sectors:
• Agency Side Service Provider
• Asset Management and Insurance
• Banking and Financial Services
• Commercial and Consumer Retail Banking
• Capital Markets, Securities Markets
• Mortgage Lending Services
• Business and Professional Services
• Consumer Products and Services
• Corporate Hospitality
• Conference Event Management
• Digital Space, Web-Mobile-Social-DTV ​Commerce
• Electronics
• List Broker, Email Permission Marketing ​Services
• Online: Gaming, Gambling, Betting, ​Casino, Poker,
• Digital Sports Book, Interactive ​ Entertainment
• Offline, High Street Retail
• e-Retail, Omni Channel, Online Retail, Ecommerce
• Office Supplies: Fax, Photocopier, Computers, Printers
• Fashion
• FMCG, Food and Drink
• Information Technology
• Telecommunications
• ISP, Internet Service Provider, DTV, IPTV
• Mobile Broadband, Wireless, Mobile Phones, Tablets,
​  Smart Phones, Line Rental




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Profile
​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Consultancy Service Offerings
Expertise, Experience, Skillsets Capabilities
Trusted Adviser, Strategy Solutions Consultant, Mentor, Trainer, PM Director 
I provide strategy solutions expertise (to both SMEs and Large Global Blue Chip Organisations ) accelerate the journey to transforming digital businesses for the future.

Consulting with business leaders to gain a better understanding of business challenges, digital disruptions, change management, digital strategies, digital transformation, digital marketing, ecommerce, commerce, technology, processes, big data, analytics, management leadership, organisation structure, staff headcount: skillsets capabilities . And how to fully exploit the "Age of Digital" and explore new opportunities to become more profitable.

​​​​
D​igital Transformation Programme Management 
• Strategic Operational Management, Resource Planning
• Digital Transformation: Enterprise Wide Platforms,
• ​Performance Management
• Education Away Days, Digital Innovation, Improvements ,
• Brainstorming, Motivation Workshops Ongoing Investment


​​​ Project Management  Deliverables
• Client Project Handover, Approved and Signed Off
• Project Management Documentation Management: 
  Copies of Paper, Electronic Formats: Stored on client's
  on  Intranet ,Extranet, MS SharePoint, Cloud Servers .


​​​​​​​​​​​​​​​​​​​Digital Transformation Assessment Diagnostics
• Digital Transformation Vision
• Business Readiness, Digital, IT Capacity Assessment Review
• Business Analysis, Risk Management , Gap Analysis
• Bench Marking: Competitors Analysis, Industry Trends
• Business Value Management, Cost Value Benefits
• Digital Disruption: Impact on Business, People: Employees, Customers, ​ 
 ​ Supply Chain, Technology, Process , Data  
• Business Case "A Case For Investment "
• Digital Use Case "A Case For Transformation, ​Change Management"
•​ SWOT Analysis, Assessment of Outcome Findings: Presentation to :
• C-Suite Level, Key Stakeholders Management to Gain Buy-in,Support

​Programme Management, Governance, Process
• Transformation Digital and Business Strategy and Roadmap
• Business Model and Operating Model:
• Digital Innovation, Products, Services,
• Sales and Marketing, Content Management Strategies
• Organisational Restructure Model, Roles and Responsibilities

​Temporary and New Talent Full Time Employee Job Specs
• HR Resource: Project Team Hires of Temporary Contractors.
• Hire of New Talents to fill Skill Gaps of Full Time Employees

​Project Management
• Process Transformation Methodologies,
• Process Mapping and Pro-typing Designs Development
• Management of End- End Full Project Life cycle:
​​
Supply Chain:3rd Parties, Evaluation, Selection Process
 ​• RFP Document Distributions -Invitation to Tender, Cost
​   Comparison Analysis, SLAs, Legal Contract Exchanged
 • Outsourcing Service Providers: 3rd Party Collaborations:
   Technology, Big Data Migration, Roadmap, Strategy
 • 3rd Party Partners: Pre-Post Service Project Support, Collaborations
 • Pilot Phase: Digital Business Transformation
   (Revised  Statement of Project Work, Process Mapping Visual
    Pro-type Design)

​Digital Business Transformation Approach
• Enterprise Platforms : Architecture, Infrastructure Enablement
• Technology: Tools, Applications, Plug-ins, Intranet, Extranet,
   ​Front-End, Back-End Upgrades
• Technology Management , Big Data : CRM, e-CRM  m-CRM, s-CRM
   Data Migration, Configuration, System Interfaces, ​Cloud
• Digital Analytics: Standard , Bespoke Dashboard Reporting:

​ Design, Build, Development, Migration, Testing, Deployment
• IT Management: Scenario Testing and Trouble Shooting
• Roll-Out Phase: Digital Transformation Deployment,
• Full Operating Systems Implementation -f 
• Organisation Culture Shift ,Digital Change Management
• Mentoring Stakeholders to adopt to Change Management
• Digital Organisation Skills Gap Competence Capabilities
• Digital Business Support Training Programme Management
• Employees Career Development and Incentive Programme

Ecosystem, Digital Commerce Portal Platforms
• Assessment, Design, Build, Development, Testing, Deployment
• All Channel Customer Experience, User Experience, Journeys,
• Content Management System, Content Marketing Management
• Web Ecommerce, Mobile Commerce, Apps Commerce, Apps Stores
• Mobile Quick Response Codes (QRC Codes)
• Social Commerce
• Auction Commerce ,  Price Comparison Sites
• IPTV, DTV (Red Button, Home Shopping)
• Cloud Computing Commerce
• Integrated Digital Call-Centre, Telesales Commerce
• Digital Payment Systems: Card, Mobile: Contactless Payments
• Others: Blogs, Micro-Blogs, DIY Digital Kiosks etc
​• Digital Wearable's Commerce: Smart: Eye Glasses, Watches, Bracelets 
​​• The Internet of Things (IoT)  Commerce

Marketing Automation and Information Technology
• Enterprise Wide Platforms
•• Marketing Automations Solutions
• Big Data : Database Management, BI,DWH
• CRM, e-CRM, m-CRM, s-CRM, qrc-CRM, apps CRM
• All Channels (Single view of customer record) per channel
• Campaign Marketing Management
• Metric Reporting: Analytics, P&L,KPIs, NPS,SEO,PPC, ROI
• Industry Compliance: UK-EU Data Protection, Cookie Acts

​​Digital Marketing and Online Marketing Services
​I also provide expertise in the following disciplines:
​Digital Strategy Development, Planning and Execution:
• Digital Creative Concepts
• Digital Innovations: Products, Services, Prices, Offers
• Digital Interactive Advertising Campaigns
• Digital Promotional Campaigns
• Digital Brand Marketing Management
• Acquisition, Retention, Loyalty, Customer Reactivation
• Digital Marketing Strategy ,Online Marketing Strategy
• Digital Content Management
• Online Marketing Strategy: SMO,SEO,PPC, Content Marketing Mgm
• Online Affiliates Marketing Management
• Retail-e-Retail Marketing Management
• In-Store, Shopping Mall Marketing Management
• Omni-Channel Marketing Management
​• Multi Channel Marketing Management
• IPTV, DTV Marketing Management
• Online Marketplace Marketing Management
  (Facebook, Twitter, Amazon, Ebay, Info graphics sites ) etc
• Click and Collect, Warehouse Management
• Call Centre Management, Customer Service Management
• Channel Convergence: Multi Channel-Digital Channels
​• SMAC Marketing Management
​• Cloud Commerce Marketing Management
​​• The Internet of Things - (IoT) Marketing Management

Digital Agency Transformation Service Offerings
• Digital Agency Support -
Draft Copy:

Agency Business Process, Agency  Operational  Improvements
& Digital Transformation Strategy Solutions
• Agency Business Readiness: Strategy, People,
 ​ Technology, Processes, Data, Analytics etc
• Digital Maturity Model Assessment
• Thought Management, Digital Leadership, Accountability
• Agency Core Principles, Values, Mission Statement, Client Case Studies
• Business, Creative, Digital Brainstorming Workshops Sessions
• Business Case: Digital Use Case To Gain Senior Management Buy-in
• Business Model, Operating Model
• Digital Model, Technology Model
• Sourcing Toolkits, Outsourcing Services
• Digital Transformation Strategy Roadmap
• Digital Technology Capabilities and Assets
• Agency Digital Expertise and Competencies
• Digital Transformation Strategy Roadmap Solutions
• Agency Business Positioning Strategy
• Agency Brand: Point of Differentiations From Other Brands
• Sector Benchmarking: Brand - Competitor Analysis , Industry Trends
• Agency Range of Products and Service Offerings
• Client Relation Building, Client Engagement, Vs Agency Collaborations
• Agency Service Level Agreements
• Agency Methodologies, Approach, Techniques, Industry Best Practise
• Agency Process : Internet and External Loop :
• Operational: Process Mapping, Digital Road Mapping Visualisation
• Programme Management and Project Management, Resource Planning
• Agency Organisation Chart Structure, Culture Shift Change
• Digital Team, Roles, Responsibilities, Staff Appraisal -Tracking Goals 
• HR Internal, Digital Leadership Management,
• ​Digital Teams, Experience, Knowledge base
• Digital Team Skillsets Gaps, Talent Model Management: 
  Roles, Responsibilities, Accountabilities
• Job Spec: 'Temporary, Full Time Staffing Levels
• Career Development, Staff Training, Reward Incentive
• Sales and Marketing Agency Brand Promotion Strategy
• Geographical Market Analysis: Business Segment, Industry Sectors
• Target and Niche Markets Opportunities
• New Business Opportunities, Business Development
• Agency Process: End to End New Business Lifecycle, 
  ​Pitch Process, Client Presentations
• Content Management, Agency Documentation Management Process
• Client Services ,Engagement, Communication Process
• Agency Performance Management: Tracking, Reporting, Analytics
• Legal and Industry Compliance

Are You Looking To Hire A Senior Specialist ?

Helping Digital Leaders Grow Their Online Business
Acquire, Retain , Engage, Reward Your Customer Base ​
To Become More Profitable.  ​
  Customer Services Online and Offine: Case Studies
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