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Services
Range Of Strategy Solution Service Offerings Capabilities
I advise, consult, guide, mentor C-Level Suites, Key Stakeholders. I provide digital strategy solutions .I work with you and your team to develop, plan, execute, implement digital strategies, digital roadmaps. I project manage the roll out of digital transformation, digital marketing, marketing automations, information technology plans. Mentor cross functional departments to adopt to organisational culture shift, change management. Consult with you to identify the right applications, toolkits and, training resources for your team to be digital savvy, become more productive. I am flexible in my style of working, supporting your workforce onsite, offsite, remote and virtual teams. Including working with 3rd party service providers, vendor, partner, digital agency with their support teams.
I advise, consult, guide, mentor C-Level Suites, Key Stakeholders. I provide digital strategy solutions .I work with you and your team to develop, plan, execute, implement digital strategies, digital roadmaps. I project manage the roll out of digital transformation, digital marketing, marketing automations, information technology plans. Mentor cross functional departments to adopt to organisational culture shift, change management. Consult with you to identify the right applications, toolkits and, training resources for your team to be digital savvy, become more productive. I am flexible in my style of working, supporting your workforce onsite, offsite, remote and virtual teams. Including working with 3rd party service providers, vendor, partner, digital agency with their support teams.
Digital Marketing Transformation Programme
Range of Service Offerings
Forms part of the first building block , a critical first step to embarking on your digital transformation journey.
• Business Readiness, Digital Assessments,
Result Assessment Outcome Findings
• Business Case, Digital Use Notes to Gain Management Buy-in
• Programme and Project Management: Resources Planning
• Building Digital Blocks: Strategy and Roadmap
• Execution, Implementation of Roadmap
• Change Management: Organisation Culture Shift, Team Training
• Ongoing Improvement, Tracking, Reporting, Future Improvements
Business Readiness Assessment Test
• Is Your Business Ready To Take The Digital Marketing Maturity
Model Assessment Test ?
• Do You Need To Transform Your Digital Marketing Capabilities ?
• Is You Digital Marketing Strategy Working For You ?
Digital Marketing Maturity Model Assessment Test
This process involves an assessment review of your business diagnostics of your current business status, digital marketing, information technology capabilities. I provide a customised solution with actionable recommendations subject to your business needs and project remits and project deliverables. A generic sample of a typical marketing department functional activities ( range of digital marketing disciplines) may look like i.e. for a typical mid tier business to a large global blue chip organisation may like to consider all or optional disciplines as listed below to kick -start the this process.
Summary of The Following Disciplines:
• C-Level, Stakeholders Briefing: Visitors, Goals, Objectives,
• Consultancy: Interview Meetings with Stakeholders:
• Corporate History, Culture, Business Digital Challenges,
• Digital Disruption, Digital Business Programme
• Face to Face Interview Meetings With Stakeholders
To Capture Business Requirements
• Review of Business Financials, Marketing Budget
Digital Marketing Strategy Solutions
• Business Plan, Marketing Development Plan
• Products, Services, Pricing ,Discount Offers, Competitions
• Online Digital Strategy, Digital Marketing, Online Marketing
• Channel Marketing :Multi Channels, Digital Channels
• Local Marketing, International Marketing Expansion
• Customer Cross -Sell, Customer Up-Sell
Digital Customer Marketing Strategies
• Customer Centric Marketing
• Customer Insight, Prospect Targeting, Funnel Analysis
• Customer Acquisition, Modelling Development
• Customer Retention, Reactivation, Modelling Development
• Customer Targeting, Profiling, Segmentation Analysis
• Customer Churn ,Customer Life Cycle Analysis
• Customer Life Cycle Value Management, Optimisation
People
• Organisation Structure, Marketing Chart , Headcounts
• Marketing Team, Roles ,Responsibilities, Skill Sets, Skill Gaps
Supply Chain
• List of IT Digital Services: Vendors, Partners, Suppliers
• Vendors, Partners, Suppliers, Agencies ,Sponsorships
• Process of Evaluation, Selection, Collaborations, SLAs
Marketing Process
• End to End Marketing Process Lifecycle
• Customised Internal , External Process
• Process Mapping: Marketing Workflows
• Wireframes, Pro-types Visual Designs,
Digital Production Development
• Supply Chain: Creative & Digital Marketing Agency Services
• Creative Design Process, Digital Creative Design Development
• Digital Assets, Interactive Rich Media , Content, Proofing
Online Branding
• Corporate Identity Planning, Development
• Online Brand Visibility, Brand Value Proposition Marketing
Digital Public Relations
• Online Corporate Identity
• Online Public Relations , Online Reputation
• Online Social Media Public Relations
• Digital PR Compliance
Online Advertising
• Online Bid ,Display, Banner Advertising, Online Pop-ups
• Online Viral Marketing
• Integrated Online-Offline:
Press, Bill Board Ads, Radio, IPTV-DTV, Kiosk, Transports
Online Research, Online Polls, Online Surveys
Website : Online Marketing
• Online Marketing Optimisation
• Search Engines Comparison Analysis
• Keywords, Ranking,
• SEM, SMO, PPC, SEO, Online Hash Tags, Online RSS
• Web Site Monitoring ,Testing
• Online Site Traffic, Analytics
• Conversion Rate Optimisation
Digital Channel Touch points, Multi Channel Marketing
Website, Ecommerce, Mobile, Social Media Commerce
• Online Channel Marketing Management
• Non-Responsive, Responsive Website Marketing
• Web Desktop Ecommerce Marketing
• Mobile Commerce, Applications Commerce, Marketing
• Mobile Geo Location Mapping Commerce Marketing
• Mobile Quick Response Codes Commerce Marketing
• Social Commerce, Social Media: Likes, Buy Button Marketing
• Commerce: Click and Collect Marketing
• Online Widget Marketing ,eBook Marketing, Viral Marketing
• Online Video: YouTube , Online Streaming Video Marketing
• Online Marketing Info graphics, Online Podcast Marketing
• Retail, e-Retail, Omni Channel Retailing Marketing
• Telesales, Telemarketing
Marketing Automation
• Marketing Automation Process
• Enterprise Wide Platforms, Software's, Applications, Toolkits
Website Design, Build, Development, Testing, Deployment
• Responsive and Non Responsive Platforms
• Layout Site Structure Functionality, CMS
• Website Design, Wireframes, Pro-typing, Development
• Information Architecture, Accessibility, Usability
Website Content
• Content Management System
• Interactive Rich Media, Plug-ins, Online Content Marketing
Online User/Customer Experience All Channels
• Online User Profile Personas, Customer Profile Personas
• User /Customer Journey Process Mapping - All Channels
• User /Customer Experience Design, User Acceptance Testing
• Process Mapping: Workflows, Wireframes Design
• Online User/Customer Experience Acceptance Testing
Route To Marketing - Digital Touch Points
Design, Build, Development, Testing, Deployment,
Web, Mobile, Social Media, Applications, QRC Online Marketing etc
Non Transactional Websites
Desktop Website, Static Brochure Style
• Online Communities, Online Forum
• Online Blog. Online Micro Blog
Ecosystem Multi-Channels, Digital Touch Points
Transactional Ecosystems Platforms
Design Build Development, Testing, Deployment
• Responsive Websites Desktop Ecommerce
• Portal Commerce, Cloud Commerce
• Web Applications, Geo Location Mapping, IPO Management
• Mobile Website, Mobile Commerce ,Apps, QRC
• Mobile Commerce, Mobile Applications
• Mobile Geo Location Mapping Commerce
• Mobile Quick Response Codes Commerce, QRC
• Mobile Commerce ,Smartphones QRC, Apps,
• Social Commerce, Social Media: Page, Likes and Buy Button
• Social Media Interface , Account Management and Marketing
Facebook, Twitter, Google YouTube, Instagram Marketing
• Online Auction, Online Widgets, Online Podcast Marketing
• Retail, e-Retail, Omni-Channel Retailing
Ecommerce, Commerce: Online Shopping Modules
• Online Product, Service Offerings, Pricing
• Online Promotions, Special Discounts, Sale Offers,
• Online Commerce Seasonal Campaign Theme Marketing
• Online Registration Form, Online Shopping Cart
• Online Payment System, Online Payment Method Options
• Online Customer Account Management , Click and Collect
• Online Security, Compliance
3rd Party Collaborations Shared Networks
• Online Products, Assortment and Service Offerings
• Online Affiliates Network Programmes, Service Providers
• Online Marketplace Commerce Exchange Portals
• Amazon, Alibaba , Apps Stores, eBay
• Social Media: Facebook, Twitter, Google plus, Instagram
• Online Price Comparison Sites
• e- Fulfilment: Customised Systems Configuration Integration
• Online Video, YouTube, Online Gaming Content
Digital Television
• Creative Brief, IPTV - DTV, Red Button Marketing
Integrated Customer Service Channels
• Digital Customer Self Services, e-Portals, Self Service Kiosks
CRM, e-CRM
• CRM, e-CRM :Web, Mobile, Apps, QRC, Social Media, DTV
• Online Social Media Enquiries: Facebook, Twitter
• Online Skype, Online Chat Assistant : Real -Time
• Customer Care, Online Customer Services, Call - Centre
• Telesales, Telemarketing, Help Desk, IT Support Desk
Online, Offline Sales Lead Management
• Sales Lead Generation Process
• Sales Leads Acquisition (Opt-In)
• List Broking Process, A/B and MV Testing
• Sales Lead Conversion Process, Funnel Analysis
Database Management System
Database Design, Build, Development, Testing, Deployment
• Database Structure, Data Layout, Functionality, Datasets
• Data Processing, Matching, Data Analysis Reporting
• Information Management: Governance, Process
• Big Data .Single View of Customer Record All Channels
• Data Management: DWH, BI, Data Mining, Data Migration
• Cloud Data Management , Database Marketing
Customer Communication, Engagement, Collaborations
• Inbound Marketing: Web, Social, Mobile, CRM, e-CRM
• Email, Mobile SMS, Apps, Mobile QRC, IVR,RSS, Online
Newsletters Marketing
Digital Campaign Management
Enterprise Design, Build, Development, Testing, Deployment
• Campaign Enterprise Platform, Management System, Toolkit
• Customised System integration, Deliverability
• Campaign Management Resource Planning, Process Mapping
• Archived: Creative Technical Strategy Briefs, Promo Offers
Message Content, Data Analysis, Dynamic Digital Asset :
Photo Imagery, Digital Links: Video, Urls, Ad Banner.
• Technical Process: Data Files, Import, Data Integration,
• Campaign Set-Up, Scheduling, A/B, MV Sample
Testing, Send, Testing , Reporting: Response Analysis
• External Outsourced :On-Demand, Managed Services
Legal , Industry Compliance
• Legal Issues, Industry Compliance, Data Protection Act
• Sales of Goods Acts, Distance Selling Acts
• Data Protection Act, Privacy Policy, Opt-in Policy
• EU Cookies Act, Trades mark, Copyrights
Measurement Marketing Reporting
• Data Mining Process: P&L,KPIs, ROI, NPS, Analytics
• Metrics: Dashboard Reporting Templates
• Analytics Dashboard Toolkit Plug-ins
• Standard, Customised Coded Dashboard Templates
• Advance: Dashboard Reporting Predictive Analytics
Technology: Marketing Automation
• Enterprise Platforms, Applications, Infrastructure, Toolkits
• Front-end, Back-end Development, Upgrades ,Hosting
• Web, Ecommerce, Social Media, Mobility Enterprise
• Social Media Network Listening, Intelligence Toolkits
• Digital Optimisation Scenario Testing, Application Tools
• IT Security, IT Compliance
Digital Benchmarking
Research: Competitors Audit Analysis
• Competitors Comparison Analysis vs Your Brand
• Digital Trends, Industry Sector Trends Analysis, Insights
• Business Analysis, SWOT Analysis, Gap Analysis, Risks
• New Business Opportunities, SMART Analysis
Business Case, Digital Use Case Development
• Business Case and Digital Use Case Documentation to Gain
Senior Management Buy-in: Assessment Outcome Findings.
• Consultancy Deliverables: Documentation and Presentation of
Assessment Outcome Findings with Actionable
Recommendations/Q/A Session to Audience: C-Level,
Stakeholders: This process identities: gaps, risks, threats, new
opportunities, business value benefits impact of digital
disruption transformation , change management: on the
business , people , employees, customers, supply chain,
technology, processes, data, security, daily operations,
resources. Identify areas for improving your digital marketing
initiatives towards moving your business forward to become
more profitable.
Phase 2: Programme Management
• Quick Wins, Short Term, Medium Term, Long Term Objectives
• Digital Marketing, Online Marketing, Operations
Strategy,Roadmap,Workshops
• Pull & Push, Tactical Digital Marketing, Online Marketing,
Customer Centric Focused, Digital Channels - Customer
Experience, Data, etc.
• Digital Marketing Automation, Enterprise Technology,
Applications ,Toolkits, Plug-ins
• Metrics: Analytics: Standard, Bespoke Dashboard Templates
Reporting Solutions
•,Digital Marketing Process Cycle, Optimisation, Testing Scenarios,
Operational Deployment
• Organisational Restructure, Digital, Marketing Team Headcount
• HR: Roles, Responsibilities Job descriptions, Talent Search
Supply Chain, Outsourcing Services
• 3rd Parties Agency, Vendor, Suppliers, Evaluation, Selection
• Project Statement of Work, Resource Planning Management
Phase 3: Project Management
• End to End Full Project Management Lifecycle, Documentation
(Hard Copies, Soft Copies Achieving Shared E-Directories)
• Management of Onsite, Offsite, Virtual, Remote, Offshore Teams
• Agile Methodology, Resource Planning, Work streams, Staffing
Levels, Cost Analysis
• Project Scope: Work streams: Accountabilities, Key Milestones,
Time-Scales, Headcounts
• Progress Meetings, Tracking,Reporting,Issues,Trouble-Shooting
• Internal Teams: Project Development, Communication
Engagement, Project Deliverables
• External: Agency, Vendor, Supplier Support: Project Development
Project Deliverables
• Tracking, Reporting of Project Developments, Implementation
Phase 4 Digital Change Management:
• Guidance, Mentoring C-Level, Stakeholders, Senior Management
Team, Thought Leadership Workshops
• Organisation Restructure, Digital Leadership, Digital Team Chart,
New Talent Recruits
• Organisation and Team Culture Shift Change, Digital Targets, Staff
Incentive Schemes
• Mentoring Teams, Digital Team, New Talents: Education, Skillset
Training Programme ,Workshops
• External Teams: Agency, Vendor, Supplier: SLA's, Support
• Monitoring Performance, Reporting: P&L,KPIs,NPS,ROI Analytics,
Actionable Insights
• Ongoing Improvements: Best Practise Techniques
Range of Service Offerings
Forms part of the first building block , a critical first step to embarking on your digital transformation journey.
• Business Readiness, Digital Assessments,
Result Assessment Outcome Findings
• Business Case, Digital Use Notes to Gain Management Buy-in
• Programme and Project Management: Resources Planning
• Building Digital Blocks: Strategy and Roadmap
• Execution, Implementation of Roadmap
• Change Management: Organisation Culture Shift, Team Training
• Ongoing Improvement, Tracking, Reporting, Future Improvements
Business Readiness Assessment Test
• Is Your Business Ready To Take The Digital Marketing Maturity
Model Assessment Test ?
• Do You Need To Transform Your Digital Marketing Capabilities ?
• Is You Digital Marketing Strategy Working For You ?
Digital Marketing Maturity Model Assessment Test
This process involves an assessment review of your business diagnostics of your current business status, digital marketing, information technology capabilities. I provide a customised solution with actionable recommendations subject to your business needs and project remits and project deliverables. A generic sample of a typical marketing department functional activities ( range of digital marketing disciplines) may look like i.e. for a typical mid tier business to a large global blue chip organisation may like to consider all or optional disciplines as listed below to kick -start the this process.
Summary of The Following Disciplines:
• C-Level, Stakeholders Briefing: Visitors, Goals, Objectives,
• Consultancy: Interview Meetings with Stakeholders:
• Corporate History, Culture, Business Digital Challenges,
• Digital Disruption, Digital Business Programme
• Face to Face Interview Meetings With Stakeholders
To Capture Business Requirements
• Review of Business Financials, Marketing Budget
Digital Marketing Strategy Solutions
• Business Plan, Marketing Development Plan
• Products, Services, Pricing ,Discount Offers, Competitions
• Online Digital Strategy, Digital Marketing, Online Marketing
• Channel Marketing :Multi Channels, Digital Channels
• Local Marketing, International Marketing Expansion
• Customer Cross -Sell, Customer Up-Sell
Digital Customer Marketing Strategies
• Customer Centric Marketing
• Customer Insight, Prospect Targeting, Funnel Analysis
• Customer Acquisition, Modelling Development
• Customer Retention, Reactivation, Modelling Development
• Customer Targeting, Profiling, Segmentation Analysis
• Customer Churn ,Customer Life Cycle Analysis
• Customer Life Cycle Value Management, Optimisation
People
• Organisation Structure, Marketing Chart , Headcounts
• Marketing Team, Roles ,Responsibilities, Skill Sets, Skill Gaps
Supply Chain
• List of IT Digital Services: Vendors, Partners, Suppliers
• Vendors, Partners, Suppliers, Agencies ,Sponsorships
• Process of Evaluation, Selection, Collaborations, SLAs
Marketing Process
• End to End Marketing Process Lifecycle
• Customised Internal , External Process
• Process Mapping: Marketing Workflows
• Wireframes, Pro-types Visual Designs,
Digital Production Development
• Supply Chain: Creative & Digital Marketing Agency Services
• Creative Design Process, Digital Creative Design Development
• Digital Assets, Interactive Rich Media , Content, Proofing
Online Branding
• Corporate Identity Planning, Development
• Online Brand Visibility, Brand Value Proposition Marketing
Digital Public Relations
• Online Corporate Identity
• Online Public Relations , Online Reputation
• Online Social Media Public Relations
• Digital PR Compliance
Online Advertising
• Online Bid ,Display, Banner Advertising, Online Pop-ups
• Online Viral Marketing
• Integrated Online-Offline:
Press, Bill Board Ads, Radio, IPTV-DTV, Kiosk, Transports
Online Research, Online Polls, Online Surveys
Website : Online Marketing
• Online Marketing Optimisation
• Search Engines Comparison Analysis
• Keywords, Ranking,
• SEM, SMO, PPC, SEO, Online Hash Tags, Online RSS
• Web Site Monitoring ,Testing
• Online Site Traffic, Analytics
• Conversion Rate Optimisation
Digital Channel Touch points, Multi Channel Marketing
Website, Ecommerce, Mobile, Social Media Commerce
• Online Channel Marketing Management
• Non-Responsive, Responsive Website Marketing
• Web Desktop Ecommerce Marketing
• Mobile Commerce, Applications Commerce, Marketing
• Mobile Geo Location Mapping Commerce Marketing
• Mobile Quick Response Codes Commerce Marketing
• Social Commerce, Social Media: Likes, Buy Button Marketing
• Commerce: Click and Collect Marketing
• Online Widget Marketing ,eBook Marketing, Viral Marketing
• Online Video: YouTube , Online Streaming Video Marketing
• Online Marketing Info graphics, Online Podcast Marketing
• Retail, e-Retail, Omni Channel Retailing Marketing
• Telesales, Telemarketing
Marketing Automation
• Marketing Automation Process
• Enterprise Wide Platforms, Software's, Applications, Toolkits
Website Design, Build, Development, Testing, Deployment
• Responsive and Non Responsive Platforms
• Layout Site Structure Functionality, CMS
• Website Design, Wireframes, Pro-typing, Development
• Information Architecture, Accessibility, Usability
Website Content
• Content Management System
• Interactive Rich Media, Plug-ins, Online Content Marketing
Online User/Customer Experience All Channels
• Online User Profile Personas, Customer Profile Personas
• User /Customer Journey Process Mapping - All Channels
• User /Customer Experience Design, User Acceptance Testing
• Process Mapping: Workflows, Wireframes Design
• Online User/Customer Experience Acceptance Testing
Route To Marketing - Digital Touch Points
Design, Build, Development, Testing, Deployment,
Web, Mobile, Social Media, Applications, QRC Online Marketing etc
Non Transactional Websites
Desktop Website, Static Brochure Style
• Online Communities, Online Forum
• Online Blog. Online Micro Blog
Ecosystem Multi-Channels, Digital Touch Points
Transactional Ecosystems Platforms
Design Build Development, Testing, Deployment
• Responsive Websites Desktop Ecommerce
• Portal Commerce, Cloud Commerce
• Web Applications, Geo Location Mapping, IPO Management
• Mobile Website, Mobile Commerce ,Apps, QRC
• Mobile Commerce, Mobile Applications
• Mobile Geo Location Mapping Commerce
• Mobile Quick Response Codes Commerce, QRC
• Mobile Commerce ,Smartphones QRC, Apps,
• Social Commerce, Social Media: Page, Likes and Buy Button
• Social Media Interface , Account Management and Marketing
Facebook, Twitter, Google YouTube, Instagram Marketing
• Online Auction, Online Widgets, Online Podcast Marketing
• Retail, e-Retail, Omni-Channel Retailing
Ecommerce, Commerce: Online Shopping Modules
• Online Product, Service Offerings, Pricing
• Online Promotions, Special Discounts, Sale Offers,
• Online Commerce Seasonal Campaign Theme Marketing
• Online Registration Form, Online Shopping Cart
• Online Payment System, Online Payment Method Options
• Online Customer Account Management , Click and Collect
• Online Security, Compliance
3rd Party Collaborations Shared Networks
• Online Products, Assortment and Service Offerings
• Online Affiliates Network Programmes, Service Providers
• Online Marketplace Commerce Exchange Portals
• Amazon, Alibaba , Apps Stores, eBay
• Social Media: Facebook, Twitter, Google plus, Instagram
• Online Price Comparison Sites
• e- Fulfilment: Customised Systems Configuration Integration
• Online Video, YouTube, Online Gaming Content
Digital Television
• Creative Brief, IPTV - DTV, Red Button Marketing
Integrated Customer Service Channels
• Digital Customer Self Services, e-Portals, Self Service Kiosks
CRM, e-CRM
• CRM, e-CRM :Web, Mobile, Apps, QRC, Social Media, DTV
• Online Social Media Enquiries: Facebook, Twitter
• Online Skype, Online Chat Assistant : Real -Time
• Customer Care, Online Customer Services, Call - Centre
• Telesales, Telemarketing, Help Desk, IT Support Desk
Online, Offline Sales Lead Management
• Sales Lead Generation Process
• Sales Leads Acquisition (Opt-In)
• List Broking Process, A/B and MV Testing
• Sales Lead Conversion Process, Funnel Analysis
Database Management System
Database Design, Build, Development, Testing, Deployment
• Database Structure, Data Layout, Functionality, Datasets
• Data Processing, Matching, Data Analysis Reporting
• Information Management: Governance, Process
• Big Data .Single View of Customer Record All Channels
• Data Management: DWH, BI, Data Mining, Data Migration
• Cloud Data Management , Database Marketing
Customer Communication, Engagement, Collaborations
• Inbound Marketing: Web, Social, Mobile, CRM, e-CRM
• Email, Mobile SMS, Apps, Mobile QRC, IVR,RSS, Online
Newsletters Marketing
Digital Campaign Management
Enterprise Design, Build, Development, Testing, Deployment
• Campaign Enterprise Platform, Management System, Toolkit
• Customised System integration, Deliverability
• Campaign Management Resource Planning, Process Mapping
• Archived: Creative Technical Strategy Briefs, Promo Offers
Message Content, Data Analysis, Dynamic Digital Asset :
Photo Imagery, Digital Links: Video, Urls, Ad Banner.
• Technical Process: Data Files, Import, Data Integration,
• Campaign Set-Up, Scheduling, A/B, MV Sample
Testing, Send, Testing , Reporting: Response Analysis
• External Outsourced :On-Demand, Managed Services
Legal , Industry Compliance
• Legal Issues, Industry Compliance, Data Protection Act
• Sales of Goods Acts, Distance Selling Acts
• Data Protection Act, Privacy Policy, Opt-in Policy
• EU Cookies Act, Trades mark, Copyrights
Measurement Marketing Reporting
• Data Mining Process: P&L,KPIs, ROI, NPS, Analytics
• Metrics: Dashboard Reporting Templates
• Analytics Dashboard Toolkit Plug-ins
• Standard, Customised Coded Dashboard Templates
• Advance: Dashboard Reporting Predictive Analytics
Technology: Marketing Automation
• Enterprise Platforms, Applications, Infrastructure, Toolkits
• Front-end, Back-end Development, Upgrades ,Hosting
• Web, Ecommerce, Social Media, Mobility Enterprise
• Social Media Network Listening, Intelligence Toolkits
• Digital Optimisation Scenario Testing, Application Tools
• IT Security, IT Compliance
Digital Benchmarking
Research: Competitors Audit Analysis
• Competitors Comparison Analysis vs Your Brand
• Digital Trends, Industry Sector Trends Analysis, Insights
• Business Analysis, SWOT Analysis, Gap Analysis, Risks
• New Business Opportunities, SMART Analysis
Business Case, Digital Use Case Development
• Business Case and Digital Use Case Documentation to Gain
Senior Management Buy-in: Assessment Outcome Findings.
• Consultancy Deliverables: Documentation and Presentation of
Assessment Outcome Findings with Actionable
Recommendations/Q/A Session to Audience: C-Level,
Stakeholders: This process identities: gaps, risks, threats, new
opportunities, business value benefits impact of digital
disruption transformation , change management: on the
business , people , employees, customers, supply chain,
technology, processes, data, security, daily operations,
resources. Identify areas for improving your digital marketing
initiatives towards moving your business forward to become
more profitable.
Phase 2: Programme Management
• Quick Wins, Short Term, Medium Term, Long Term Objectives
• Digital Marketing, Online Marketing, Operations
Strategy,Roadmap,Workshops
• Pull & Push, Tactical Digital Marketing, Online Marketing,
Customer Centric Focused, Digital Channels - Customer
Experience, Data, etc.
• Digital Marketing Automation, Enterprise Technology,
Applications ,Toolkits, Plug-ins
• Metrics: Analytics: Standard, Bespoke Dashboard Templates
Reporting Solutions
•,Digital Marketing Process Cycle, Optimisation, Testing Scenarios,
Operational Deployment
• Organisational Restructure, Digital, Marketing Team Headcount
• HR: Roles, Responsibilities Job descriptions, Talent Search
Supply Chain, Outsourcing Services
• 3rd Parties Agency, Vendor, Suppliers, Evaluation, Selection
• Project Statement of Work, Resource Planning Management
Phase 3: Project Management
• End to End Full Project Management Lifecycle, Documentation
(Hard Copies, Soft Copies Achieving Shared E-Directories)
• Management of Onsite, Offsite, Virtual, Remote, Offshore Teams
• Agile Methodology, Resource Planning, Work streams, Staffing
Levels, Cost Analysis
• Project Scope: Work streams: Accountabilities, Key Milestones,
Time-Scales, Headcounts
• Progress Meetings, Tracking,Reporting,Issues,Trouble-Shooting
• Internal Teams: Project Development, Communication
Engagement, Project Deliverables
• External: Agency, Vendor, Supplier Support: Project Development
Project Deliverables
• Tracking, Reporting of Project Developments, Implementation
Phase 4 Digital Change Management:
• Guidance, Mentoring C-Level, Stakeholders, Senior Management
Team, Thought Leadership Workshops
• Organisation Restructure, Digital Leadership, Digital Team Chart,
New Talent Recruits
• Organisation and Team Culture Shift Change, Digital Targets, Staff
Incentive Schemes
• Mentoring Teams, Digital Team, New Talents: Education, Skillset
Training Programme ,Workshops
• External Teams: Agency, Vendor, Supplier: SLA's, Support
• Monitoring Performance, Reporting: P&L,KPIs,NPS,ROI Analytics,
Actionable Insights
• Ongoing Improvements: Best Practise Techniques
Strategy Solutions
Recommended List of 3rd Party Service Providers
I maintain a working list of recommended of:
• 3rd Party Evaluation, Selection, Collaborations
• IT Vendors Agency Service Provider
• Digital Agency Service Providers
• IT Vendors Agency Service Provider
I am on the lookout for 3rd party service companies to work with me on client projects. I'd like to retain a referral list of companies who I recommend to my clients. Review my client list , it gives examples of
well known global brands to date.
Contact me for details if you wish to be on this list to be recommended for future client project work.
• TBA
• TBA
• TBA
• TBA
• TBA
• TBA
• TBA
• TBA
• TBA
• TBA
• TBA
• TBA
I maintain a working list of recommended of:
• 3rd Party Evaluation, Selection, Collaborations
• IT Vendors Agency Service Provider
• Digital Agency Service Providers
• IT Vendors Agency Service Provider
I am on the lookout for 3rd party service companies to work with me on client projects. I'd like to retain a referral list of companies who I recommend to my clients. Review my client list , it gives examples of
well known global brands to date.
Contact me for details if you wish to be on this list to be recommended for future client project work.
• TBA
• TBA
• TBA
• TBA
• TBA
• TBA
• TBA
• TBA
• TBA
• TBA
• TBA
• TBA
Digital Transformation Programme
Range of Service Offerings
xxxx
Example of Digital Transformation Programme
Digital Touch points Channel Convergence
Customised strategy solutions for businesses looking to push the boundaries of digital technology and beyond. To prepare your businessfor the future.
Social, Mobile, Analytics, Big Data, Cloud - (SMAC Stack )
SMAC Convergence, Digital Enterprise Wide Platform , Technology Integration, Big Data Consolidation
Transformation Programme Strategy Solutions
SMAC Maturity Model Assessment
• SMAC: Briefing: C-Suite Level, Stakeholders: Vision, Goals,
Objectives, Targets,
• Assessment Digital Maturity: (Business, Strategies,
People, Organisation, Skills Gap, Process, Digital
Capabilities ,Technology,) Big Data, Analytics, Financials,
Governance, Process, Compliance)
• Face to Face Interview Meetings With Stakeholders Gain
Insight Into Corporate Aspirations
• Workshops: Business Requirement Gathering, Q/A Sessions
• Benchmarking, Competitors Comparison Studies, Insights
• Benchmarking: Technologies, Suppliers, Vendors, Partners,
Industry Trends
• Digital Driving Factors, Roadblocks, Challenges, Strategic
Framework ,Gap Analysis, Risks, New Opportunities
• SMAC Rationalization, Benefits: Impact on Business,
Investment and Change Management Implications
• Outcome Assessment Report Findings, Business Case ,
Digital Use Case to Gain Stakeholders Management Buy-in
Programme Management
• Digital Disruption
• Business Model and Operating Model Strategy, Roadmap
• Programme Management, Governance , Business Processes
Project Management and Resource Planning
• Project Management, Scope, Work streams, Staffing
Timescales, Key milestones
• Detailed: Medium, High Level Functional & Technical
Business Requirements Specification' Document
• RFP IT Vendor Invitation Tender Document to Pitch For Work
• Business Process Methodology, Approach, SMAC Digital
Framework
• Digital customer Experiences, User Journeys (UX Design
Scenario Process Mapping) Design
• Stakeholders, Employees, Customers, Users, Partners
Accessibility Methodology Approach
Organisation Restructure Design Strategy Solutions
• Skill Gap, Talent - Organisation Restructure Strategy
• Organisation Restructure: Digital Job Spec, Roles and
Responsibilities,
• People: Digital Leadership Digital Teams, (Top to Bottom)
• Staffing Level Planning, HR Collaboration, Hire of New
Digital Talents: Temporary Contractors, Full Time Staff
Internal and External Communications
• People: Involvement, Engagements, Collaborations,
Communication, Accessibility
• Senior Management Stakeholders, Employees, Customers,
Users, Vendors, Partners, Suppliers
• Project Workshops, Progress Meetings, Presentations
Technology Enablement: Pre and Post Transition
Social, Mobile, Analytics, Cloud (SMAC Stack) Technologies
• Benchmarking: Partner, Vendor, Competitors Comparison
Analysis Evaluation
• RFP Process: Partners, Vendors Invitation Tender
Documentation, Costing Analysis
• Outsourcing Services: Strategic Partners, Vendors
Evaluation, Selection and Collaborations
• IT Capability Model ,Process Development, Planning
Transformation Implementation:
Change Management Model
• Pilot Phase :Initiations, Execution: Process Mapping, Scenarios
Workflows - Design
• Digital Technology Deployment Model, Methodology,
Approach
• Project Management, Resource Planning, Scheduling,
Staffing Levels
• Build, Design, Development, Pro-typing, Migration,
Configuration, Testing, Deployment
• Digital Campaign Enterprise Wide Platform, Tools,
Applications, Plug-ins, (Front-End, Back-End)
• Enterprise Wide Platforms Development, Process
Alignment
• Infrastructure Architecture, Integration, Interaction Model
• Applications Tools, Plug-in Tools, API Integration Model
• BI,ERP,DWH, CRM, E-CRM,M-CRM,S-CRM QRC-CRM,
APPS-CRM, Data Overlays, Plug-ins
• 360 Degree, 720 Degree Holistic Single View of Customer
Record Per/All Channels
• Ecosystem, Social, Mobile, Apps, Cloud, e-Retail, Omni -
Channel Retail
• Enterprise Wide Platforms Architectures,, Infrastructures
• Focus Groups: Customer Experience Agency Lab Scenarios
Testing's
• Campaign Enterprise Wide Platform - (Front- Back-End)
• Big Data Consolidation: Technologies Interface, Digital In -
Digital Out Concept
• Analytics Tools: Reporting Standard, Customised
Dashboard Designs
• Internal, External: Testing Scripts, End to End Scenario Testing:
Intranet, Extranet, Cloud Computing
• Analytics, Measurement, Metrics, Monitoring,
Optimization, Insights, Decision Making
• Performance Management Reporting : P&L,ROI,KPIS,NPS -
• Organisation Restructure: Culture Shift Change, Digital
Leadership, Departments: Employees
• Customised : Employees Education, Training Programme,
Feedbacks
• Roll Out Phase: Accelerated Full Phase Implementation -
Operational Delivery
• Strategic Partners: SLAs, Trouble Shooting, Archiving, Support
• Security, Threats, Cyber Attacks, Hackings, Digital Platforms
Down Times
• Digital Operational Excellence Capability: Ongoing Upgrades,
Improvements, Investments
• Digital Best Practices, Industry Compliance: Data Protection,
Privacy Policy, Cookies , Legal Issues, Copyrights, Online Brand
Reputation
Change Management Training Programme
• Workforce Digital Training Programme Strategy
Emerging and Next Generation Digital Technologies
Digital Touch points
• Emerging and Next Generation Digital Technologies
• Digital Wearable's: Smart Glasses ,Smart Watches, etc
• The " Internet of Things " - ( ioT)
• Ecosystems, e-Retail Omni Channel Commerce, Systems
• Digital Contactless , Digital Payment Systems & Methods
• Face Recognition, Eye Recognition, Voice Recognition,
Finger Printing,Emojis System Concepts Digital Technologies
• Social, Mobile, Analytics, Cloud: SMAC Stack
• Digital Customer Experience, Customer and User Journeys
• Post Digital Age: Digital Enterprise Wide Platforms
The Internet of Things - (IoT)
• x
• x
• x
• x
Range of Service Offerings
xxxx
Example of Digital Transformation Programme
Digital Touch points Channel Convergence
Customised strategy solutions for businesses looking to push the boundaries of digital technology and beyond. To prepare your businessfor the future.
Social, Mobile, Analytics, Big Data, Cloud - (SMAC Stack )
SMAC Convergence, Digital Enterprise Wide Platform , Technology Integration, Big Data Consolidation
Transformation Programme Strategy Solutions
SMAC Maturity Model Assessment
• SMAC: Briefing: C-Suite Level, Stakeholders: Vision, Goals,
Objectives, Targets,
• Assessment Digital Maturity: (Business, Strategies,
People, Organisation, Skills Gap, Process, Digital
Capabilities ,Technology,) Big Data, Analytics, Financials,
Governance, Process, Compliance)
• Face to Face Interview Meetings With Stakeholders Gain
Insight Into Corporate Aspirations
• Workshops: Business Requirement Gathering, Q/A Sessions
• Benchmarking, Competitors Comparison Studies, Insights
• Benchmarking: Technologies, Suppliers, Vendors, Partners,
Industry Trends
• Digital Driving Factors, Roadblocks, Challenges, Strategic
Framework ,Gap Analysis, Risks, New Opportunities
• SMAC Rationalization, Benefits: Impact on Business,
Investment and Change Management Implications
• Outcome Assessment Report Findings, Business Case ,
Digital Use Case to Gain Stakeholders Management Buy-in
Programme Management
• Digital Disruption
• Business Model and Operating Model Strategy, Roadmap
• Programme Management, Governance , Business Processes
Project Management and Resource Planning
• Project Management, Scope, Work streams, Staffing
Timescales, Key milestones
• Detailed: Medium, High Level Functional & Technical
Business Requirements Specification' Document
• RFP IT Vendor Invitation Tender Document to Pitch For Work
• Business Process Methodology, Approach, SMAC Digital
Framework
• Digital customer Experiences, User Journeys (UX Design
Scenario Process Mapping) Design
• Stakeholders, Employees, Customers, Users, Partners
Accessibility Methodology Approach
Organisation Restructure Design Strategy Solutions
• Skill Gap, Talent - Organisation Restructure Strategy
• Organisation Restructure: Digital Job Spec, Roles and
Responsibilities,
• People: Digital Leadership Digital Teams, (Top to Bottom)
• Staffing Level Planning, HR Collaboration, Hire of New
Digital Talents: Temporary Contractors, Full Time Staff
Internal and External Communications
• People: Involvement, Engagements, Collaborations,
Communication, Accessibility
• Senior Management Stakeholders, Employees, Customers,
Users, Vendors, Partners, Suppliers
• Project Workshops, Progress Meetings, Presentations
Technology Enablement: Pre and Post Transition
Social, Mobile, Analytics, Cloud (SMAC Stack) Technologies
• Benchmarking: Partner, Vendor, Competitors Comparison
Analysis Evaluation
• RFP Process: Partners, Vendors Invitation Tender
Documentation, Costing Analysis
• Outsourcing Services: Strategic Partners, Vendors
Evaluation, Selection and Collaborations
• IT Capability Model ,Process Development, Planning
Transformation Implementation:
Change Management Model
• Pilot Phase :Initiations, Execution: Process Mapping, Scenarios
Workflows - Design
• Digital Technology Deployment Model, Methodology,
Approach
• Project Management, Resource Planning, Scheduling,
Staffing Levels
• Build, Design, Development, Pro-typing, Migration,
Configuration, Testing, Deployment
• Digital Campaign Enterprise Wide Platform, Tools,
Applications, Plug-ins, (Front-End, Back-End)
• Enterprise Wide Platforms Development, Process
Alignment
• Infrastructure Architecture, Integration, Interaction Model
• Applications Tools, Plug-in Tools, API Integration Model
• BI,ERP,DWH, CRM, E-CRM,M-CRM,S-CRM QRC-CRM,
APPS-CRM, Data Overlays, Plug-ins
• 360 Degree, 720 Degree Holistic Single View of Customer
Record Per/All Channels
• Ecosystem, Social, Mobile, Apps, Cloud, e-Retail, Omni -
Channel Retail
• Enterprise Wide Platforms Architectures,, Infrastructures
• Focus Groups: Customer Experience Agency Lab Scenarios
Testing's
• Campaign Enterprise Wide Platform - (Front- Back-End)
• Big Data Consolidation: Technologies Interface, Digital In -
Digital Out Concept
• Analytics Tools: Reporting Standard, Customised
Dashboard Designs
• Internal, External: Testing Scripts, End to End Scenario Testing:
Intranet, Extranet, Cloud Computing
• Analytics, Measurement, Metrics, Monitoring,
Optimization, Insights, Decision Making
• Performance Management Reporting : P&L,ROI,KPIS,NPS -
• Organisation Restructure: Culture Shift Change, Digital
Leadership, Departments: Employees
• Customised : Employees Education, Training Programme,
Feedbacks
• Roll Out Phase: Accelerated Full Phase Implementation -
Operational Delivery
• Strategic Partners: SLAs, Trouble Shooting, Archiving, Support
• Security, Threats, Cyber Attacks, Hackings, Digital Platforms
Down Times
• Digital Operational Excellence Capability: Ongoing Upgrades,
Improvements, Investments
• Digital Best Practices, Industry Compliance: Data Protection,
Privacy Policy, Cookies , Legal Issues, Copyrights, Online Brand
Reputation
Change Management Training Programme
• Workforce Digital Training Programme Strategy
Emerging and Next Generation Digital Technologies
Digital Touch points
• Emerging and Next Generation Digital Technologies
• Digital Wearable's: Smart Glasses ,Smart Watches, etc
• The " Internet of Things " - ( ioT)
• Ecosystems, e-Retail Omni Channel Commerce, Systems
• Digital Contactless , Digital Payment Systems & Methods
• Face Recognition, Eye Recognition, Voice Recognition,
Finger Printing,Emojis System Concepts Digital Technologies
• Social, Mobile, Analytics, Cloud: SMAC Stack
• Digital Customer Experience, Customer and User Journeys
• Post Digital Age: Digital Enterprise Wide Platforms
The Internet of Things - (IoT)
• x
• x
• x
• x
- Digital Transformation
- Digital Disruption
- Change Management